The Group distributes branded IT accessories/ Gaming Consoles and acessorie/ Tabletss (to assemblers, system integrators, local brands and retail)). Our IT product portfolio encompasses a wide range of IT components, blocks and peripherals, and mobile IT systems. We currently purchase the majority of our products from leading international manufacturers, including Philips ,Verbatim, Plantronics. In addition, a significant part of our revenue is comprised of sales of IT and consumer electronic products under our private label XTRON and VMAX
MIXMAX commenced business in 1991 in Bur dubai with retail of home electronc products and mobiles, and in 2002 we incorporated whole sale distribution with our headoffice in dubai., and in 2006 our network of 7 in-country stock points located in 9 countries.
Our headquarters are home to our centralized purchasing department and our regional control function , which centrally monitors and controls our activities, including purchasing, warehousing and transportation operations. In line with our strategy of focusing on automation and innovation in order to increase our cost-efficiency,
We combine the international experience of our central management team with the local expertise of our offices in each of the 7 countries in which we operate. With our broad local presence, we have developed in-depth knowledge and understanding of fast-growing IT markets in regions such as Eastern Europe and our diverse cultural, linguistic and legal landscape, which may form significant barriers to entry for most of our international competitors. The Directors believe that this advantage has helped us to quickly and cost-effectively penetrate emerging markets and strengthen our competitive position not only I GCC and INDIA , but also in African markets.
Broad geographic coverage combined with local presence
Unlike most of our international competitors, we operate with active local presence in a number of countries across different regions. In particular, our broad geographic coverage, combined with our centralized structure and automated processes, results in reduced shipping costs and lower revenue collection expense, as well as a consistent marketing approach, as compared to our competitors. As a result, we have become an authorized distributor for leading international suppliers wishing to penetrate a number of fast-growing markets served by us, offering them the ability to penetrate these markets in a cost-efficient manner and through a consistent marketing approach.
Our experienced management team, combined with local expertise
Our management team consists of experienced executives. All of our key executives have served for longer than eight years. In addition, our subsidiary operations are managed by teams of mainly local experienced managers, which provides us with strong expertise and understanding of the diverse markets in which we operate. The Directors believe that local presence represents a significant competitive advantage for us over our multinational competitors